Why Structured Content

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Why Structured Content?

Structuring content eliminates the problem of writing and translating the same information over and over again. Without structuring content, organizations have no way to leverage or share information written in one context with another context. This is a critical problem for global organizations that have to use the same information over and over again in different contexts.

For example, information about how to replace a printer cartridge or change a battery in a mobile device may need to be published on a company’s website, in a support center and in its technical documentation. Furthermore, the same information may be identical or nearly identical across a company’s various printer lines.

Without structuring content, that information either has to be rewritten multiple times or cut and pasted manually from one context to another. Either approach is costly and leads to inconsistency in information presented to customers.