Content Management Strategies - DITA North America

Join Howard Schwartz and Chip Gettinger of SDL's Structured Content Technologies division as they talk about DITA and Dynamic Publishing.  Mr. Schwartz and Mr. Gettinger will be speaking on Tuesday, April 20 at 10:00 am.  Their presentation is entitled, "Dynamic Publishing: The Ultimate End Game of DITA Deployments." Here's a description of their session:

There are a variety of reasons organizations move to DITA: to drive down translation costs, increase reuse, and provide robust support for repurposing content in different output types. While those drivers are compelling and often justify DITA deployments, the real end-game of DITA is only now being envisioned and realized. That end-game is the ability to deliver content dynamically.

This session both defines and explores the power of dynamic publishing. We begin by considering the various complementary understandings of dynamic publishing and the business benefits to be gained by moving to a structured authoring process and a dynamic publishing methodology. We'lll explore how and why DITA is an enabler of dynamic publishing, the various ways to achieve dynamic publishing, and some technology requirements to consider. Finally, this session considers how to present the vision of dynamic publishing to management and the ROI justification behind these trends.

Those who attend this session will learn

• Why Dynamic Publishing adoption is increasing in speed
• How DITA and Dynamic Publishing are natural complements
• The business benefits of Dynamic Publishing
• The steps to get ready for Dynamic Publishing
• Types of technologies used to achieve the vision
• How to design best practices for establishing and maintaining content for Dynamic Publishing in multiple languages
• How to Create Personas that accurately reflect your user base
• Ways to measure how content is consumed and how to identify content that is not used
• Development of Dynamic Publishing use cases

You’ll walk away with a set of best practices that you can incorporate into your daily practice.

Mr. Schwartz and Mr. Gettinger will also present a live demonstration of DITA and Dynamic Publishing on Tuesday, April 20 at 2:30pm. You won't want to miss this opportunity to see Dynamic Publishing in action.