DITA as a Global Strategy; How and Why DITA is Becoming a Strategic Competitive Advantage

Part 2 of the SDL Trisoft Webinar Series: Dare I Do DITA?

Speakers:

• JoAnn Hackos, Ph.D., President, Comtech Services, Inc.
• Howard Schwartz, Ph.D., VP Content Management, SDL Trisoft
• Chip Gettinger, VP XML Solutions, SDL Trisoft

Global organizations often derive 50% or more of their revenues from international markets. Therefore, maintaining customer loyalty and acquiring new customers in these diverse markets is of utmost importance.  Increasingly, DITA is being recognized as one critical way in which companies can improve their strategic competitive advantage in global markets. 

Download the second webinar in the "Dare I Do DITA" webinar series and hear from three DITA experts, including JoAnn Hackos, Ph.D., President of Comtech Services, Inc., on how and why DITA is providing this kind of strategic advantage to global companies. You will also learn specific best practices to be considered including:

• The development of customer segmentation strategies
• Global content management methodologies
• The use of technology infrastructure to create and manage global technical information