Dare I Do DITA Series: Structured Content and Personalization

Demands to update and distribute technical information across markets are driving global companies to rethink their content lifecycle and how they manage processes across diverse global markets. To address these challenges, companies are adapting new techniques for authoring content for global audiences, reusing it across publications and channels, and personalizing it for target markets and segments.

You will learn best practices and methodologies for authoring and reusing content that is targeted for global markets and personalized for diverse global audiences.

Topics covered in this webinar:

• Developing high quality content for reuse and sharing
• Implementing content personalisation so your global customers receive content that is relevant to them
• Efficient review processes for the content lifecycle
• The role of XML-based standards like DITA in contemporary content architecture

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