Recognizing content as an asset and conveying the value of information - value beyond IP - requires fundamental shifts in how one thinks about content. Understanding where you're going, how you're going to get there, and what you need is essential for turning products into assets. This requires new skills, new processes, and new mindsets. Learn how you can help your users move from consuming information from a conveyor belt to becoming bi-directional learners, adapting to the newer generation user so that learning is personalized, visually-driven for the global user, and search-based to build user intimacy and trust with their content.
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ARF 30.27MB )